These brand certified sales associates help ensure customers find the best product for their needs at the best possible price. Another new feature that simplifies the buying process is a designated laundry innovation area, showcasing multiple brands and innovations that lets customers easily explore the differences between the various product lines.Īs part of the refresh, the West Virginia Sears Hometown Stores provide industry leading comprehensive training to store associates, including brand specific selling certification. This allows stores to display an entire four-piece kitchen from multiple brands in a small amount of floor space, making it easier for customers to choose products.

The new floor plan also includes the ability to showcase complete kitchen packages through the addition of three kitchen vignettes. The stores will also focus its appliances on innovative and value-added products from Whirlpool®, Maytag®, KitchenAid®, Samsung® and Kenmore®. In the new store design, appliances will occupy more than half of the sales floor and include more brands with an improved presentation. “The comprehensive training all sales associates have gone through assures customers in these communities that they’ll leave our stores happy with their buying decision.”

“Our new approach has allowed us to give a much better presentation of our top brands and appliances by putting the focus on improving the overall shopping experience,” said Dennis McQueeney, district manager of Sears Hometown Stores in West Virginia. The store refresh includes a new product assortment, redesigned merchandising, new fixtures & signage, and comprehensive employee training, among other changes. Throughout the celebration weekend, consumers are invited to enjoy an additional discount of 10 percent off almost everything in the store.* Va., J(GLOBE NEWSWIRE) - Evolving to meet changing consumer needs and to embrace its nationwide branding as “America’s Appliance Experts®,” the refresh of three Sears Hometown and Outlet Stores in West Virginia culminates with a grand reopening celebration July 21-23, 2016 at the locations in Elkins, Fairmont and Ronceverte.

Gettysburg by stephen w sears